Vegan at Matchaful – New York City, NY

I am a HOEEEE for matcha. I stopped drinking coffee two years ago because it gave me horrible anxiety, and ever since then, I’ve been SMOOTH SAILING on matcha waves. I know matcha isn’t for everybody as it has a bit of an earthy taste, but with the right milks and flavoring, it actually tastes like dessert. (Although bad matcha tastes like seaweed, so if you try matcha and it tastes bad, it’s possible you just had a bad matcha latte).

Anyway, I kept seeing Matchaful all over Instagram and wanted to go so bad (cuz im basic) to try their matcha drinks and their matcha soft serve. So we went to the one in Hudson Yards, which is weirdly located in a Whole Foods. There were a ton of vegan options and everything was clearly labeled.

I got the strawberry macadamia milk matcha and my sister got a regular matcha latte with almond milk. We also got a little cinnamon cake thing, as well as a matcha white chocolate bar, and the matcha/black sesame swirl soft serve.

My sister LOVED her matcha and could not stop raving about how creamy it was. I ~liked~ my matcha but have had better strawberry macadamia matchas in LA so I wasn’t too impressed. It was really tasty though!

The little cinnamon cake was yummy but definitely tasted healthy. The white chocolate matcha bar was yummy and healthy too, but I ended up giving it to my grandma who loved it more than I did!

The soft serve was good, but not as good as Cha Cha Matcha’s matcha soft serve. The black sesame was a little overpowering and the soft serve wasn’t that sweet in general. It was super tasty and had a great texture though. I definitely would eat it again, but I’d prefer to eat Cha Cha Matcha’s soft serve instead.

Would I go back? Maybe to try their regular matcha latte BUT nothing beats Cha Cha Matcha. Sorry not sorry!

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